The Information You Need To Know Being the caregiver for your aging parents is complicated. It requires patience, compassion, planning, and tough love. [...]
For the past four years, my business partner and I have run the blog HaveUHeard. Its premise is that College Is Complicated. We set out to provide insider information from current students and parents; a been there, done that approach from trusted sources so that other parents would have this virtual village all in one location. If I learned one thing over the past four years (trust me, I learned a lot more than one thing) is that it truly does take a village.
My first awareness of a do-good brand supporting a social issue was Ben & Jerry’s Ice Cream. I was too young to be impressed with anything other than their amazing ice cream but since their onset, they have adhered to their mission while still making amazing ice cream. Today, I am keenly aware of the social issues that brands get behind.
When we dropped our daughter off at college, her dad and I and her younger sister drove away, tears streaming down our faces (well not her sister’s face). We’d return home as a family of three which took on a whole new personality. This was the first of many life shifts I came to understand. It took some time for us to adjust to the empty chair at the dinner table and to cooking for three and only having to chauffeur one child around. It was different. Not good different, not bad different … just different.